At the dawn of the 2025-26 NBA season, everyone is zeroed in on all the most important stuff. You know, like playing the right way, achieving collective success, bettering last year’s performance.

Everyone wants to be their best selves this coming season, but some players have more incentive than others. These guys have cash at stake, whether in the form of a possible in-season extension or impending free-agent deals. For them, the upcoming campaign will take on a prove-it quality.

Depending on how these players perform, their earning potential could skyrocket or stagnate.