Puma may be focusing more on technical-inspired footwear and apparel these days, but it’s still also regarded as a fashion label. So the international sports brand has again teamed up with luxe streetwear brand Represent to produce a collection that’s “a love letter to the world of British football culture”.

Reinterpreted through Puma’s archive of “timeless sportswear silhouettes” and arriving on the heels of a special Puma x Represent Speedcat footwear that dropped in September, the new pitch-inspired line-up spans both footwear and apparel.

Dropping on 11 October in stores and online, the collab’s highlighted by reimagined popular styles such as the King Indoor, alongside refined essentials like the T7 Knit Jacket, “all rendered in Represent’s signature natural palette”.

“Infused with the spirit of terrace style”, we’re told the collection “balances streetwear sensibilities with subtle nods to match-day heritage”.

Standouts include a utilitarian anorak-inspired jacket with a prominent front pocket and half-zip closure, cut from twill, and a black bomber with a shirt collar and the script logo embroidered across the chest and back. Meanwhile, the T7 jacket features an elevated knitted construction, upgraded with branded zipper pulls and tonal detailing.

Understated pants are included in the collection’s head-to-toe offer, while accessories extend the story, with a collaborative sling bag and a baseball cap in two colourways, both featuring the collection’s script logo.

Rounding out the collection, footwear favourites such as the Super Team and King Indoor “are elevated with minimalist design language and meticulous detailing”. The stripped-back Super Team features debossed branding and a seamless upper, while the King Indoor arrives in premium suede, complete with Represent’s debossed mark on its lace shroud, “a subtle tribute to football’s enduring style both on and off the field”.