Published
October 12, 2025
Sweet Tooth by Sabrina Carpenter announced on Friday it has inked a new retail partnership with Ulta Beauty, that will see the celebrity-backed fragrance collection rollout nationwide via the U.S. beauty chain.
The four-scent fragrance line, made up of Sweet Tooth, Caramel Dream, Cherry Baby and Me Espresso, will be available to Ulta customers in-store and online, along with a new Bite Sized version, a 10ml mini fragrance edition of the four big scents.
The pop star first launched her Sweet Tooth fragrance line some three years ago, in partnership with perfume manufacturer Scent Beauty.
“We’re proud to see Sabrina Carpenter’s Sweet Tooth collection launch across Ulta Beauty stores and on Ulta.com, bringing her signature scents to a wide audience,” said Stephen Mormoris, CEO of Scent Beauty.
“This milestone not only expands the reach of Sabrina’s playful, gourmand fragrances but also connects her devoted fanbase with Ulta Beauty’s community of beauty lovers always seeking what’s new, expressive and culturally relevant. We are proud to partner with Ulta Beauty to deliver unique fragrance experiences that bring fans closer to the artists they love while enhancing beauty discovery across their trend-forward assortment.”
The Sweet Tooth fragrance collection retails for $35-$55 per bottle, with the mini versions selling for $20. A Bite Sized coffret will also be available to purchase for $45.
”We’re thrilled to introduce fragrances from Sabrina Carpenter’s Sweet Tooth collection to Ulta Beauty stores nationwide and Ulta.com,” said Linda Suliafu, vice president of merchandise, Ulta Beauty.
“This curated launch marks an exciting moment for growth for the Fragrances by Sabrina brand, bridging her devoted fanbase with our scent-loving guest who’s always seeking what’s new, expressive, and culturally relevant products to add to their beauty routine. Sabrina’s fragrances tap into the growing demand for gourmand, dessert-inspired scents that feel both playful and elevated. We’re proud to help make this moment possible for Sabrina along with new and existing guests, delivering unique experiences that bring fans closer to their icons while enhancing beauty discovery across Ulta Beauty’s vibrant, differentiated and trend-forward assortment.”
The Sweet Tooth Ulta Beauty rollout kicks off October 10 online and in-store beginning October 26.
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