The fashion and beauty marketing function is in flux, from rising customer acquisition costs to reduced attention across channels, and shrinking discretionary spend.
This market reality requires brands to make additional investments to encourage consumers to part with their money — a pressure often shouldered by marketing teams.
Join us on Thursday, November 13 at 16:00 GMT/ 11:00 EDT for our next #BoFLIVE.
In this session, BoF’s senior content strategy associate, Annabel Bolton, along with director of content strategy Alice Gividen, partner at Ekimetrics, Sona Abaryan, and J. Crew’s chief marketing officer Julia Collier, will explore common challenges to marketing success, and how to overcome them — from underserved marketing channels, to harnessing the full potential of creative and involving the marketing teams in pricing decisions, as detailed in BoF and Ekimetrics’ latest knowledge report: The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing.
This #BoFLIVE is brought to you in partnership with Ekimetrics and is open to all – simply register below to secure your spot.
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