Generative AI has the potential to transform all corners of the e-commerce value chain, from optimising product discovery, chat functions and search to creating product backdrops, brand campaigns or content displays. Online retailers are now embedding this technology into their platforms, reinventing online customer experience and a retailer’s capabilities in reaching the end consumer.

Join us on Thursday, November 6 at 16:00 GMT / 11:00 EST for our next #BoFLIVE.

In this session, BoF’s content strategy senior associate, Annabel Bolton, along with Zalando’s VP of content solutions, Matthias Haase, founder and CEO of Chief Digital Agency, Jenna Flateman Posner, and retail tech expert and founder of Looks.ai, Jessica Couch, will explore how online retailers can embed this technology to optimise the customer path to purchase and spark consumer inspiration.

The conversation will draw inspiration from a recent BoF white paper, The Future of E-Commerce, Powered by Generative AI, published in partnership with Zalando.

This #BoFLIVE is brought to you in partnership with Zalando and is open to all — simply register below to secure your spot.

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