New Yorkers spotted a rom-com scene in the East Village on Tuesday afternoon, when A$AP Rocky proposed to Margaret Qualley in front of the Astor Place subway station. The duo was filming a secret project for Chanel, according to the French house.

“We are working on a project that is still confidential; we will share more information at the appropriate time,” the brand told WWD in a statement.

Thanks to paparazzi, photos of the project set have gone viral on social media. The scene happened weeks before Chanel’s upcoming Métiers d’Art show in New York, which will be the brand’s first runway show in the city in seven years. The event will also mark Matthieu Blazy‘s first Métiers d’Art as the brand’s creative director.

“I am delighted that Matthieu Blazy has chosen New York for his first Métiers d’Art show,” Bruno Pavlovsky, president of fashion and president of Chanel SAS, said in a statement, as WWD previously reported. “He will make the creative energy of the city he knows so well resonate with the exceptional savoir-faire of the house.”

To promote the upcoming show, Chanel released a visual teaser featuring a vintage New York subway map with a double-C logo superimposed.

Rocky and Qualley have famous celebrity partners. He’s been in a relationship with Rihanna since 2019, and the actress married producer Jack Antonoff in 2023.

Qualley is notably one of Chanel’s brand ambassadors, wearing the brand’s designs at multiple red carpet events. She has starred in campaigns for the French label and walked in Chanel’s spring 2024 runway show. Rocky, although not a brand ambassador, has also worn Chanel pieces in many of his public appearances.