Guess is taking over the White Camel Resort in Morocco’s Agafay Desert with a fully customized Guess-designed experience.

Running through the Fall 2025 season, the activation transforms the luxury glamping destination with custom Guess-designed décor — from furnishings and signage to decorative details like cushions, throws, and table settings. Every element has been reimagined to reflect the brand’s design DNA.

Across the property’s common areas, including the outdoor restaurant and pool zone, guests will encounter bespoke touches such as branded loungers and a customized pool setup.

Known for its panoramic desert views, luxury tents, and serene atmosphere, the White Camel Resort provides a fitting backdrop for Guess’s desert-inspired takeover. The setting also holds personal meaning for co-founder and chief creative officer Paul Marciano, who was born in Morocco.

The Agafay Desert takeover marks the latest in a series of immersive lifestyle activations for Guess, following the brand’s safari-inspired Guess Lodge in South Africa and Mediterranean sailing experiences aboard the Clovis yacht.