KaDeWe has a new head: Sandra Swiderski has recently taken up the position of general manager of the Berlin luxury department store. The 42-year-old succeeds Oliver Kramny, who stepped down as head of KaDeWe for health reasons.

Sandra Swiderski reports to Norman-Henner Plattner, director, stores. With around 18 years’ experience in international fashion retail, she brings extensive leadership expertise and deep market insight, according to the department store.

From 2014 to 2019, Swiderski served as general manager, sales at Peek & Cloppenburg Düsseldorf, overseeing sales across several stores, including the flagship locations in Berlin (Tauentzienstraße) and Vienna (Kärntner Straße). She subsequently led the development and implementation of international business strategies as country manager retail.

Most recently, she was responsible for process and performance optimisation as retail area manager DACH at PVH Brands Austria.