Reasons to visit Footasylum have just increased, with the fashion/sports footwear retailer relaunching its loyalty programme.

It’s been ramped up by four levels featuring “real rewards” with a bonus 20%-off promo offer added to in-app purchases.

The retailer said the new scheme “gives customers the chance to earn points, unlock perks, and climb through four exclusive levels, with fresh rewards dropping at every stage”.

And for its biggest fans, there’s the added bonus of event invites, birthday vouchers, discount days and early access to sales and promotions.

Footasylum said it’s made joining the scheme “simple, fast, and most importantly, free”. And once involved, every in-store and app purchase earns points for rewards.

And those levels? Level 1: Entry (free to join) provides early access to promotions, exclusive competitions, and comes with a £5 birthday voucher; Level 2: Pro (£180+ spend) features all entry benefits, 5% back in points, a 250-point welcome gift, £10 welcome gift, early access to its YouTube series, bonus competition entries and two free express deliveries; Level 3: VIP (£350+ spend) combines all Pro benefits, a £10 welcome gift, £15 birthday voucher, a choice of a monthly offer, invitations to its exclusive events, and a one-off 20% discount on a day of their choice; Level 4: AAA (£800+ spend) delivers all VIP benefits, plus a £15 welcome gift and a £20 welcome voucher. 

All levels last for 12 months with an added incentive including ‘the more you spend, the faster you’ll climb’ feature. Plus, from Level 2 (Pro) upwards, all members will earn 5% back in points for qualifying purchases, with spend converting into points after 28 days to allow for returns. 

Joe Turner, head of Digital Trade at Footasylum, said: “Culture and community are at the heart of everything we do, and… rewards are our way of giving back to our community and our most loyal customers.”