There are a few early Black Friday deals out there already, many of which are okay, but this one is worth paying attention to. The Nutribullet Ultra blender, the top pick by a country mile in our best personal blender testing, is currently an eye-popping 50% off. For context, the best deal we’ve seen so far this year was 45% during July’s Prime Day—so this is even better.

What’s so great about the Nutribullet Ultra? A motor so powerful it actually rivals our best full-size blender from Vitamix. The Nutribullet Ultra crams a 1200-watt motor into its rather slim casing; that’s double the wattage of the Nutribullet Pro blender that’s a step down. This is basically a high-performance blender in a junior blender’s body.

Who’s it good for? Smoothie lovers, meet your new best friend. The Nutribullet truly shines when whipping up that single-serving morning or post-workout bevvy. When we were testing these petite blenders, it was the only one that successfully blended up stiff, hearty kale stems on the first try.

This blender also passed our pesto-making test with flying colors, so we’d recommend it for your sauce creation needs.

Where does the Nutribullet fall short? The only thing this blender really can’t do is soup for a crowd. But even for that you don’t need to clog up your counter with a blender colossus. As my colleague Emily Farris has made the case for years, you can just get a good immersion blender.

See the Nutribullet Ultra in Action

Other notable features: It comes with a few other great design choices as well. The quality and placement of the suction cup feet on the base hold it in place on your counter; a smoothie preset gets everything appropriately pulverized and mixed with a single touchscreen press; and it includes two blending cups so you don’t need to immediately clean up before making another smoothie (you can even have smoothies for two every morning).

The Ultra Deluxe set includes a base blender, two 32-oz cups, two 24-oz cups (one with a handle), three to-go lids, four metal straws, and a cleaning brush.

I’ve been a professional sales watcher for more than five years now, and as far as Black Friday/Cyber Monday discounts go, finding one this big on a kitchen product this good is actually not that common. And if you need a blender (heck, even if you might need a blender anytime in the next year) you should consider snapping it up before it ends.

For more ways to save this holiday season, check out these 38 Early Black Friday Deals If You’re Trying to Get a Jump on the Holiday Shopping Season.