Perfect Moment announced on Friday sales for the second quarter surged 24% to $4.8 million, on the back of strong wholesale revenues at the après skiwear brand.

The London-based company said wholesale revenues skyrocketed 61% for the three months ending September 30, thanks to growth across its wholesale order book and improved operational execution, according to a press release.

However, e-commerce revenue decreased 71%, as the company shifts away from discounted online sales and transitions toward a full-price brand model. Historically, a large amount of e-commerce revenue came from promotional activity, the company added.

For the quarter, net loss was $1.8 million, or a loss of $0.06 per diluted share, compared to a net loss of $2.7 million, or a loss of $0.17 per diluted share, in the year-ago quarter.

“Our second quarter marks another step forward on our path to profitability through more efficient execution,” said Jane Gottschalk, co-founder, creative director and president of Perfect Moment.

“We delivered strong top-line growth, expanded margins, and significantly improved operating performance – all while strengthening the global reach and desirability of the Perfect Moment brand. We are entering the key winter season with strong momentum, a disciplined balance sheet, and a sharper operating model designed for sustainable growth.”

Looking ahead, the company said it expects “continued revenue growth and improved operating leverage as new partnerships, retail locations, and product categories mature.”

Earlier this month, Perfect Moment opened its first physical store in Switzerland, opting for Verbier to make its debut.