Weekday marked a new milestone in Paris with the launch of its new concept store at 128 rue de Rivoli on November 20. The concept store brings together the worlds of Weekday, Monki, and Cheap Monday under one roof, alongside exclusive collections and second-hand pieces, offering visitors a unique destination for discovery and self-expression.

Founded in 2002 in Stockholm, Weekday is an iconic brand championing youthful, creative fashion. With stores in 14 countries and shipping to 82 countries, the brand connects new generations to style, culture, and creativity.

Conceived as an immersive environment, the space combines raw concrete, brushed steel, and glass bricks to create a sculptural interplay of restraint and refinement. Each level invites exploration: a concrete staircase, stone tables, mirrors, and lighting installations that evolve with visitors’ movements and desires. More than a retail outlet, the store offers a comprehensive experience, featuring the flagship collections of Weekday, Monki, and Cheap Monday, second-hand pieces, and limited editions also available on weekday.com.

To celebrate the opening, Weekday hosted an intimate dinner followed by an in-store party, offering a sneak preview of the new space and the forthcoming limited-edition collection. According to Kim Holm, Managing Director of Weekday, “this store embodies our vision: to connect communities and celebrate self-expression in all its forms.” The Paris concept store forms part of the brand’s international strategy, following recent openings in Hamburg, Vienna, Aarhus, and Oslo.