Aritzia is expanding its New York footprint with the opening of a new Flatiron flagship boutique on Friday, November 21 at 115 Fifth Avenue. 

Located just a few blocks from the retailer’s original Flatiron boutique, which debuted in 2015, the new space is nearly triple the size of its predecessor at 25,000 square feet, and features double the street frontage.

Designed by Aritzia’s in-house team, the two-level boutique draws inspiration from Second Empire architecture, characterized by fluted cast-iron columns, scalloped ceilings, monolithic masonry archways, custom molding, bronze accents, and marble finishes.

The boutique incorporates Aritzia’s signature experiential elements, including curated artwork, in-house playlists, and an on-site A-OK Café with an expanded menu. The Flagship also has a total of 38 styling suites in the Atelier area, plus a cozy lounge area. 

“We’re thrilled to be growing in New York City with the opening of our newest flagship boutique in the heart of Flatiron,” said Jennifer Wong, CEO of Aritzia. 

“In just one year, we’ve opened new, expanded flagship boutiques in SoHo, Rockefeller Center, and now Flatiron — a reflection of our thriving community in New York. This milestone marks an exciting next chapter as we bring our everyday luxury experience to even more clients across the city.” 

The Vancouver-based fashion brand is marking its third flagship opening in New York City within a year, following recent launches in SoHo and Rockefeller Center. The expansion underscores the brand’s strong momentum in the U.S. and the continued growth of its New York customer base.