Auburn football announced on Monday is moving its home game against Baylor to open the 2026 to a neutral location, Atlanta’s Mercedes-Benz Stadium, in an effort to create new NIL opportunities.

According to a press release, “Through a multi-million-dollar partnership, Peach Bowl, Inc., via the Aflac Kickoff Game, will work with third-party entities to secure marketing assets and promotional appearances by Auburn student-athletes, giving them meaningful visibility and new avenues to benefit from their NIL.”

This article will be updated soon to provide more information and analysis.

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