Bobbi Brown Cosmetics names Sara Foster new global ambassador

Published



October 14, 2025

Bobbi Brown Cosmetics announced on Tuesday the appointment of actress, entrepreneur, and podcast host Sara Foster as its newest global ambassador.

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This month, Foster stars in her debut Bobbi Brown campaign,”Effortlessly Put-Together”, which highlights the U.S. cosmetic brand’s Long-Wear Cream Shadow Stick, Skin Corrector Stick, and “captures Sara’s straightforward, no-fuss approach to beauty,” according to a press release.

Foster, 44, is the daughter of record producer David Foster and former model Rebecca Dyer. She began her career in modeling before transitioning into acting, with roles in “D.E.B.S.”, “The Big Bounce”, “The Other End of the Line,” and a recurring role as Jen Clark on “90210”.

Beyond acting, Foster is active in business and media, co-founding the fashion brand Favorite Daughter, as well as co-hosting “The World’s First Podcast”, a serving as the executive producer of Netflix’s “Nobody Wants This”.

“Sara embodies the ease, humor, and authenticity that define Bobbi Brown. She has long been known for her quick wit and effortlessly polished sense of style,” said Lahnie Strange, senior vice president and general manager, Bobbi Brown Cosmetics, which was acquired by Estée Lauder, in 1995, just four years after its founding in 1991.

“She’s achieved so much, yet approaches it all with humor and self-awareness, and that balance perfectly reflects how we see beauty at Bobbi Brown: confident, modern, and never overcomplicated.”

The partnership with Foster will run across social, digital, and retail channels, featuring behind-the-scenes content, and “storytelling in Sara’s voice,” the brand concluded.

Earlier this month, parent company Estée Lauder announced the appointment of actor, producer and author Nia Long as the first brand ambassador for the North America region for its namesake Estée Lauder brand.

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