Running brand Ciele Athletics has inked a new distribution deal with Latin American retailer Run the World expanding the Canadian brand’s presence in the region.

As part of the deal, Run the World will bring Ciele Athletic’s full range of performance apparel — including its signature GOCap, to a growing community of runners across Latin America. Its full range of high-performance headwear includes caps, visors, and buckets and a range of men’s and women’s running apparel designed with innovative fabrics and stylish design.

“This partnership with Run The World represents another important step for Ciele Athletics in Latin America,” said Ciele Athletics CEO, Jano Arabaghian, who took on the top spot earlier this year.

“Their expertise and commitment to the running community make them an ideal partner as we continue to grow the Ciele brand in the region.”

Launched in 2008, Run the World has over 400 retail points of sales including seven flagship Running Balboa stores across several markets including Colombia, Venezuela, Ecuador, Panama, Costa Rica, Nicaragua, El Salvador, Honduras, Belize, Guatemala, Puerto Rico, and the Caribbean.

In addition to Ciele Athletics, its distribution portfolio includes Asics, Hoka, 2XU, Oofos, Feetures, Nnormal, and more.

“This collaboration with Ciele Athletics is a milestone for Run The World and for the running community in Latin America,” said the Run the World team, which plans to open another 100 retail doors by 2028.

“Together, we’re committed to delivering innovation, performance, and inspiration to athletes throughout the region, while shaping the future of running in our markets.”