Coach is betting on footwear with a new dedicated store in New York’s Hudson Yards.

Located inside the Shops at Hudson Yards complex on the first floor, the 1,862-square-foot shop occupies the former Stuart Weitzman space, which is across from Coach’s main outpost. (Coach parent company Tapestry Inc. sold Weitzman earlier this year to Caleres for $120 million.)

According to a sales associate, the shop quietly opened in the second half of October and marks Coach’s first store devoted to footwear.

When reached by FN, Coach confirmed the new store will “serve as an extension” of its existing Hudson Yards location, and that the company is “excited to provide even more opportunities” for its customers to engage with the brand.

Inside the store, much of the styles on display included the widely popular Soho and High Line sneaker models for men and women. This makes sense given that Tapestry is betting big on Coach’s sneaker range.

On the company’s first quarter 2026 earnings call with analysts on Thursday, Tapestry chief executive officer Joanne Crevoiserat noted that Coach’s footwear category delivered double-digit growth in the quarter, fueled by sneakers and the continued success of the High Line and Soho families across channels.

“Footwear is a long-term growth opportunity for Coach, given our brand strength and the category’s relevance with our target consumer,” Crevoiserat said.

The brand’s Soho sneaker was promoted further recently through Coach’s “Not Just for Walking” footwear campaign, which featured Audrey Nuna, the singing voice of Mira in the Netflix film, “K-Pop Demon Hunters.”

“This campaign continued to support strong demand for our product offerings and cultural relevance for our brand,” the Tapestry CEO told analysts. “Our marketing execution exemplifies the brand’s hallmark magic and logic in action. By using data-driven insights to scale creativity, we are enhancing the efficacy of our campaigns, expanding our reach and enabling our growth.”

Todd Kahn, chief executive officer and brand president of Coach, added on the call that the brand’s focus on sneakers is “winning” both globally and across genders.

“We feel very good about that,” Kahn told analysts. “And the long-term value of that customer acquisition, we know if they come to the brand through footwear, we tend to get them as a multiple purchase across multiple categories.”

And while he did not address the footwear-dedicated store directly on Thursday’s call, Kahn did call out new store formats – including its coffee shop concept that debuted this fall.

“One thing you can bank on from this team, we fundamentally … believe that stores are profit centers, not marketing activities,” Kahn added. “So, [more of] our stores are going to open. They’re going to be profitable. They’re going to be engaging. And they’re going to attract a new consumer.”