Manchester-based The Couture Club has appointed fashion SEO specialist Verde Digital to strengthen its e-presence as part of a push to “accelerate growth across existing and new product ranges”.

The partnership will see Verde Digital deliver on-page and technical SEO support, with a focus on “building visibility for The Couture Club’s core Collection pages as well as new clothing line launches”. 

The brand said the main aim is to “increase organic traffic and revenue from non-branded search terms and support the brand’s wider paid and social strategies”.

Brand co-founder Scott Shashua said: “[This partnership] feels like a natural step for us as we enter our next stage of growth. We’ve built an amazing brand and community over the past decade, and now we want to make sure our products are discovered by new audiences who may not already know us by name.

“Verde’s fashion SEO expertise and proven results stood out immediately, and we’re confident they will help us build the visibility we need to support our ambitious plans.”

Joe Hale, founder of Verde Digital, added: “The Couture Club… has achieved remarkable success over the past decade and is now entering an exciting new chapter. The brand’s recent evolution has really cemented its place in the space between luxury and growth, and we’re proud to be part of that journey.

“We’re confident we can deliver the visibility and results needed to match their ambitions.”