Los Angeles–based Cult Gaia has opened a new pop-up at Scottsdale Fashion Square in Arizona, marking the brand’s first location in the state.

The pop-up aims to immerse visitors in the brand’s signature aesthetic while introducing its latest collections to the Scottsdale community. 

Similarly to its pop-up in South Florida at Aventura Mall, which opened earlier this year, the brand teamed up with T__M, the creative studio led by Tanil Raif and Mario Serrano. Inspired by Gaia, the mythological mother of all life, the space evokes the raw beauty of weathered stone, fractured terrain, and ancient forms.

“Cult Gaia has always been about creating worlds that feel unearthed rather than made. With Scottsdale, we wanted to invite our customer into a space that feels like a modern ruin – where nature, art, and design converge in harmony,” said Jasmin Larian Hekmat, Cult Gaia’s founder. 

“Cult Gaia brings a sculptural approach to Scottsdale Fashion Square that will resonate with shoppers seeking great gift ideas ahead of the busy holiday season,” added Melanie Sutton, senior marketing manager for the shopping center. 

“We’re proud to make the beloved brand more accessible to its dedicated followers, knowing that as this is its first Arizona location, that loyal fan base will only grow.” 

In June, Cult Gaia opened its latest flagship boutique at Wynn Las Vegas. It joins Cult Gaia stores in NYC, Miami, and St. Tropez, among others.