Barcelona-based fashion company Desigual has entered India through a new partnership with Myntra, marking a strategic step in its global expansion and strengthening its presence in one of the world’s fastest-growing digital fashion markets.

Desigual has entered the Indian market through a new partnership with Myntra, launching accessories from its SS25 and FW25 collections.
The move strengthens its international expansion and connects the Barcelona brand with Myntra’s young, digital-first audience.
Featuring campaigns with Ester Exposito, the launch brings Desigual to a fast-growing market, reinforcing its global retail strategy.

The brand has launched a curated range of accessories from its Spring/Summer 2025 (SS25) and Fall/Winter 2025 (FW25) collections on the platform, introduced through campaigns fronted by global ambassador Ester Exposito.

The move enables Desigual to reach Myntra’s young, digital-first consumer base, which has shown strong demand for international labels. Known for its distinctive blend of patchwork, texture, graphic motifs and handcrafted elements, Desigual aims to connect with Indian shoppers seeking expressive, globally inspired fashion.

“This partnership allows us to connect with a young, digital-first community with strong affinity for international brands, in a market that is setting the pace for global e-commerce growth,” Desigual said in a LinkedIn post.

Desigual’s operations spans nearly 90 countries, with a diverse workforce of more than 3,700 employees representing over 100 nationalities.

Fibre2Fashion News Desk (HU)