The Saudi Fashion Commission (SFC) has announced the third edition of its fashion week, to be held in Riyadh. From October 16 to 21, local and international designers will gather in the “city of oases” to present their collections. After sending several local labels to Paris and London earlier this year, the SFC hopes to bring fashion enthusiasts together within Saudi Arabia and strengthen the foundations of its flagship event.

More than thirty fashion shows and presentations are scheduled across the six days of the event, spanning couture and ready-to-wear in both womenswear and menswear. The couture scene will feature Saudi brands Tima Abid and Atelier Hekayat; streetwear will be represented by 1886 and its eclectic, US-inspired wardrobe; sustainability by Abadia and its elegant womenswear; and contemporary design by the elongated silhouettes of Hindamme. With this fashion week, Saudi Arabia intends to assert its status as a leading hub for fashion and culture, in the Middle East and beyond.

To this end, shows and presentations will take place at venues including the JAX cultural centre, the luxury Mandarin Oriental hotel, and the rooftop of the Al-Mamlaka restaurant.

The latest edition of Riyadh Fashion Week is organised in partnership with Cenomi Centers, the country’s largest shopping centre operator, which operates 21 malls in ten cities across Saudi Arabia. Saudia Airlines also joins the list of partners, at least for this year.