Finnish design house Marimekko Corporation has delivered a solid performance in the third quarter (Q3) of 2025, ended September 30, achieving an 8 per cent year-on-year (YoY) increase in net sales to €50.8 million (~$59 million), powered by robust wholesale sales in both Finland and international markets. Operating profit rose 13 per cent to €12.5 million (~$14.5 million), while comparable operating profit reached €12.7 million, equalling 24.9 per cent of net sales.

For the first nine months (9M) of 2025, Marimekko’s net sales grew 5 per cent to €134.8 million (~$156.4 million), driven mainly by wholesale gains in Europe and the Asia-Pacific region, alongside retail growth in Finland and Scandinavia.

Finland’s Marimekko Corporation has reported an 8 per cent rise in Q3 2025 net sales to €50.8 million (~$59 million), driven by strong wholesale demand in Finland and abroad.
Operating profit rose 13 per cent to €12.5 million (~$14.5 million).
For 9M 2025, sales climbed 5 per cent to €134.8 million (~$156.4 million).
The company expects continued 2025 growth, led by Asia expansion.

The operating profit in 9M climbed to €23.1 million, with a comparable margin of 17.5 per cent, up from 17.6 per cent a year earlier. Net profit rose modestly to €17.4 million, and earnings per share stood at €0.43, Marimekko said in a press release.

Cash flow from operations in 9M period reached €12.1 million, while investments rose 23 per cent to €2.2 million, reflecting Marimekko’s continued store expansion and digital upgrades. The company maintained a healthy equity ratio of 57.9 per cent and gearing of 21.5 per cent, signalling financial stability.

“Growth in Finland was partly supported by non-recurring promotional deliveries in domestic wholesale sales, which were heavily focused on the first half of the year in the comparison year. In July–September, our omnichannel retail sales were on par with the good level of the comparison period: sales in Scandinavia and Europe increased, while retail sales in Finland fell short of the strong comparison period,” said Tiina Alahuhta-Kasko, president and CEO at Marimekko Corporation.

“Cumulative retail sales also increased in Finland in January–September. Total net sales in Finland grew by seven per cent in the third quarter, while international net sales increased by eight per cent,” added Alahuhta-Kasko.

The company opened a new store in Taipei and six pop-up stores across Asia during Q3. The brand also launched its first French-language online store, preceding the October 2025 opening of a flagship store in Paris’s Le Marais district.

In Asia, Marimekko’s strategy remains focused on deepening market presence, with plans to open 10–15 new stores and shop-in-shops in 2025.

Marimekko expects full-year 2025 net sales to exceed 2024’s €182.6 million, with a comparable operating profit margin of 16–19 per cent (2024: 17.5 per cent). The company foresees steady performance in Finland and growth in international sales, especially in Asia.

The outlook remains cautious amid geopolitical tensions, rising tariffs, and supply-chain disruptions, which may influence consumer confidence and purchasing power. Marimekko continues to mitigate cost pressures through operational efficiency and early procurement commitments with suppliers, added the release.

While licensing income is expected to fall below 2024’s record level, the company maintains its long-term growth strategy, emphasising Asia-Pacific expansion, omnichannel retail, and brand-building initiatives.

“At Marimekko, we believe that the winning brands of the future will be determined in challenging market conditions. We will continue our determined work and investments to expand the global Marimekko phenomenon and scale our profitable growth. Our good financial position and the positive development of our business provide us with excellent premises for this,” concluded Alahuhta-Kasko.

Fibre2Fashion News Desk (SG)