Fruit of the Loom Inc. announced on Tuesday the appointment of Scott Daley to the role of Senior Vice President – Brands, effective November 3.

Daley succeeds Tony Iannuzzi, who is retiring from his role as senior vice president of apparel, after 36 years at the U.S. apparel maker.

In his new role, Daley will oversee brand strategy, execution, and profitability for the Kentucky-based company’s Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic, and Jerzees brands in the U.S. and Canada, as well as Spalding globally.

With some three decades of experience at Reebok, where he held a series of leadership roles culminating in his position as general manager for U.S., Daley’s previous roles at the American sportswear giant included vice president of global footwear, general manager of the running business, and head of basketball products and apparel. 

“Over his three decades with the company, Tony has played a pivotal role across various departments and with our customers, vendors, and employees alike. His customer empathy, strong leadership, and business acumen have been pivotal to the company’s success. Scott’s experience will build on Tony’s legacy, and we are excited about the future he will build for our brands,” said Jeff Cohen, CEO.

Earlier this year, Fruit of Loom announced its launch in Uruguay for next year, where it will work with Uruguayan group Lolita to grow in five more Latin American markets.