Welcome to Goodhood 3.1. East London’s curated community lifestore has expanded its Hanbury Street space in Spittlefields to create “a new chapter” for its “next evolution of its journey”.

Regarded as “more than a retail space”, the expanded store is “a conceptual manifesto: a place where clothing, footwear, jewellery, beauty, wellness, home, technology, lifestyle and art converge in an environment designed for connection, discovery, and celebration of community”, no less.

Spanning over 5,500 sq ft, the expansion is the largest in Goodhood’s 18-year history and has been curated to reflect the ethos: “authenticity, discovery, and a commitment to community”.

The new-and-improved store also introduces installations from visionary brands including Danish design house Hay alongside a custom-built footwear area “that immerses visitors in a spectrum of classics and curated selections” from Adidas Originals, Nike, New Balance, Converse, Puma, Asics, and Salomon as well as Camper, Diemme, Dr Martens, Clarks Originals, Vans, Merrell, Hoka One One, and more.The footwear space “becomes a living archive of style, spanning eras and aesthetics”.

Also, there’s a floor-to-ceiling T-shirt wall “celebrat[ing] the contemporary and the underground, featuring labels such as Stüssy, Bott, Almost Cut My Hair, Cav Empt, Extra Vitamins, B.eautiful, Brain Dead, Lorenz, Aries, and others, “offering an ever-evolving snapshot of streetwear culture across decades and their design differences”.

The store’s design carries forward the industrial heritage of the Hanbury Street building while “introducing a new language of texture and colour”. Concrete floors “anchor the flow of the space, guiding visitors through a choreography of installations, displays, and experiences”.

The expansion also deepens Goodhood’s own-label offer, showcasing its in-house-designed homewares.

Founder and CEO Jo Sindle said: “Expanding an independent retail store today is not only about growing a business, it’s about keeping creativity and community alive. The last few years have been incredibly tough for small retailers, Goodhood included, and it’s harder than ever to stay independent.

“But we believe in what we do: curating interesting brands, creating genuine shopping experiences, and supporting the local economies that make our culture vibrant. if independents disappear, the retail landscape becomes flat and boring, and honestly, I love interesting shops, and I never want to see that disappear.”