A Hong Kong digital marketing start-up serving some of the city’s big clients has said it has gained traction and attracted several investors from the Middle East, attributing the opportunities to the connections made during its government-led trip last year.

GoGoChart, founded nine years ago and part of the 110-member Hong Kong delegation to the Future Investment Initiative (FII) forum in Saudi Arabia last year, revealed that various investors in the region had offered it funding, with a memorandum of understanding (MOU) recently signed with an investment fund in the kingdom.

“An incubator and investor showed significant interest in our company, more than in the other start-ups, and offered investment in a relatively short time frame, as our software product aligns with the emerging trend in Saudi [Arabia],” CEO and founder Daniel Lo said in an interview with the Post ahead of this year’s forum in Riyadh.

The forum, which began on Monday, will end on Thursday.

Promoting the city at the forum on Tuesday, Financial Secretary Paul Chan Mo-po said the city would remain competitive through public-private partnerships and the pursuit of pragmatic solutions amid China-US tensions.

This year, Chan led a 40-member Hong Kong delegation to the summit, comprising representatives of financial institutions as well as founders and executives of enterprises in artificial intelligence and biomedical technology.