Italy

Italian luxury brand Brunello Cucinelli closed the first nine months (9M) of 2025 with revenues of €1,019.6 million (~$1.19 billion), up 10.8 per cent year-over-year (YoY) at current exchange rates and 11.3 per cent at constant rates, surpassing €1 billion by September.

Region-wise, Europe generated €370.6 million (+8.9 per cent), driven by domestic demand and luxury tourism, particularly from American clients. The Americas contributed €365.6 million (+9.2 per cent), with directly operated stores and luxury department stores performing strongly. Price adjustments offset new US tariffs without weakening demand. Asia posted the highest growth of 15.6 per cent to €283.4 million, with China maintaining double-digit momentum supported by the new Shanghai Pudong boutique, alongside positive contributions from Japan, South Korea, and a new Abu Dhabi opening.

Brunello Cucinelli has reported revenues of €1,019.6 million (~$1.19 billion) in the first nine months of 2025, up 10.8 per cent YoY.
Growth was broad-based: Europe rose 8.9 per cent, Americas 9.2 per cent, and Asia 15.6 per cent, led by China and new boutiques.
Retail gained 11.4 per cent, wholesale 9.7 per cent.
The group expects ~10 per cent growth in 2025 and 2026.

Retail revenues rose 11.4 per cent to €644.8 million, accounting for 63.2 per cent of the total, boosted by new boutiques and solid like-for-like growth. Wholesale advanced 9.7 per cent to €374.8 million, with around 400 prestigious multi-brand partners ensuring healthy sell-through. Orders for Spring-Summer 2026 closed with excellent results, Brunello Cucinelli said in a press release.

Inventory levels stood at 28.2 per cent of sales as of June 2025, consistent with the ready-to-wear model and historical averages, while being positioned as a creative resource to fuel prototyping and innovation. Exposure to Russia declined to 1.4 per cent of revenues (€14.8 million), with flagship stores closed due to sanctions but employees retained.

“We closed the first nine months of the year with excellent results in terms of turnover, with growth of 10.8 per cent at current exchange rates (11.3 per cent at constant exchange rates) and, given the quality of sales, we believe the same applies in terms of profit; we feel that the image of the brand clearly conveys how we seek to live and work,” said Brunello Cucinelli, executive chairman and creative director of the group. “Milan’s Women’s Fashion Week has now come to an end: our collection received extremely positive reviews for style, craftsmanship, quality, and exclusivity, and we are, of course, very pleased with this.”

In the third quarter (Q3) of 2025, revenues reached €335.5 million (~$392.5 million), up 12 per cent, with retail growing 13.9 per cent and wholesale 9.0 per cent. Growth remained broad-based across regions, supported by boutique openings in Abu Dhabi and Shanghai, strong demand for the Fall/Winter 2025 collection, and highly positive reception of Spring/Summer 2026. The company also prepares to launch an enhanced online boutique by year-end.

Brunello Cucinelli expects to close 2025 with revenue growth of around 10 per cent, supported by the strong sell-out of the Fall/Winter 2025 collection and balanced global performance.

With two new openings and two expansions planned in the final quarter, growth is expected to remain well-distributed across regions and channels. 2025 also marks an important investment year, with the 2024–2026 Made in Italy plan completed ahead of schedule and the Solomeo factory expansion securing capacity until 2035.

Looking ahead, the strong order intake and positive reception of the Spring/Summer 2026 collection reinforce management’s confidence in achieving a further 10 per cent revenue increase in 2026, accompanied by healthy and balanced profits, added the release.

Fibre2Fashion News Desk (SG)

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