In 1998, Jil Sander launched its first sneaker collaboration with Puma. Almost three decades later, creative director Simone Bellotti has revived this pioneering, still-influential project to reunite the worlds of luxury and sport.

The renewed journey begins with the revival of the legendary “King Avanti” football silhouette, celebrated for its distinctive fold-over tongue and clean lines. Bellotti regards repetition as an affirmative act, in which nothing remains the same and meaningful progress arises through continual refinement.

For the new leather sneaker, Bellotti has added a Jil Sander logo in gold foil. The fold-over tongue bears the Puma logo on the outside and the Jil Sander logo on the inside.

The unisex sneaker is available in navy as a limited edition piece and has been sold exclusively worldwide through selected Jil Sander stores and the brand’s global online shop since the start of the week. The price is €480.

According to Bellotti, this first edition is part of an ongoing collaboration. A second edition is already scheduled for March 2026.