Canadian luxury brand Mackage unveiled on Thursday its Core 2025 campaign, starring actor Matt Bomer and supermodel Stella Maxwell. 

The campaign pays tribute to the silhouettes and craftsmanship that have defined the label for more than 25 years. Photographed in Los Angeles, Bomer and Maxwell are paired with a cast of symbolic animals—an owl, a falcon, an indigo snake, and two Dobermans—each representing an element of Mackage’s design ethos: wisdom, precision, protection, and dedication. Together, they embody the brand’s guiding philosophy, “Aesthetics That Protect.”

“Our Core collection celebrates the styles that define us,” said Mackage CEO Tanya Golesic. “These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design. It’s about returning to what makes Mackage unique and elevating it further.” 

The collection revisits the brand’s most recognizable icons, including the Adali coat and the Dixon down bomber. It also introduces new iterations that expand the brand’s design universe, such as the Calina, a chevron-quilted down maxi coat with a belted waist; the Gael, a double-breasted leather trench; and the Skai, a 3-in-1 tailored wool men’s coat with a removable bib for versatility.

“This is a tribute to Mackage’s enduring vision, designs that have defined style for more than 25 years and continue to resonate today,” said Maxwell. 

“In both fashion and acting, staying relevant means evolving while holding onto what defines you,” added Bomer. “This campaign reflects Mackage’s ability to do exactly that.”