Mint Velvet is going big on coats this winter. The ​Fashion retailer has unveils its Icons Collection, featuring a range that celebrates the brand’s most popular outerwear in a campaign fronted by group of “inspiring women”.

And it’s taking the campaign pretty seriously, given its product director Harri Rands says: “We’ve planned our best ever outerwear season and we’ve bought 45,000 units which is enough to keep everyone warm at the headline set on the pyramid stage at Glastonbury!”

Meanwhile, the ‘Icons Group’ supporting it is impressive too, including broadcasters Charlotte Collins and Jo Good, professional dancer Patricia Zhou, women’s health advocate Dr Faye Bate, journalist, chef and restaurateur Ravinder Bhogal, CEO & founder of dance agency AMCK Aicha McKenzie, and model and speaker Mia Maugé.

“These women embody the effortless, empowering spirit of Mint Velvet’s signature Relaxed Glamour”, it said, with each coat representing “strong silhouettes, premium fabrics and considered details – and designed to elevate wardrobes now and forever. This is outerwear with presence, for women with presence”.

Rands added: “This is the moment for Mint Velvet to claim its place as the destination for outerwear. Where considered, versatile design meets modern life, with proven success in leather and suede we bring a unique balance of quality, detail and value to every piece.