LuxExperience, the parent company of luxury e-tailers Mytheresa and Yoox-Net-a-Porter, on Friday announced that it is selling off-price retailer The Outnet’s brand rights, customer data, inventory and US-based distribution centre to investors The O Group for $30 million.

The deal, which is expected to close in the first quarter of 2026 pending regulatory approval, comes six months after Mytheresa finalised its acquisition of the Yoox-Net-a-Porter group. The Outnet was founded in London in 2009 by Natalie Massenet as the off-price companion to Net-a-Porter, and quickly became a destination to find a curated mix of past-season designer goods. Net-a-Porter merged with Yoox in 2015. The Outnet and fellow discount e-tailer Yoox reported a 17 percent sales dip to €159 million in the final fiscal quarter of 2025 that ended in June, and Net-a-Porter and Mr Porter’s sales fell 9 percent to €255 million during the same period.

The Outnet’s sale to The O Group is the latest move in LuxExperience’s multi-year transformation plan, which aims to boost revenue from €2.7 billion ($3.1 billion) for the full fiscal 2025 that ended in June to €4 billion by 2030.

To reach its goal, LuxExperience has to return YNAP to profitable growth. In September, LuxExperience announced layoffs that would impact around 700 YNAP employees.

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