Fashion/lifestyle retail platform N Brown Group has appointed Arfan Sabir Trading and Marketing director.

In this newly-created role, Sabir is tasked with bringing together the brand’s Trading and Marketing functions for the first time, “creating a stronger, more integrated approach that will sharpen the group’s focus on commercial trading opportunities, elevate the customer experience, and accelerate growth”.

Sabir brings over 25 years’ experience “transforming and scaling digital and omnichannel businesses, helping traditional retail models evolve into customer-centric, digital-led, and high-growth operations”.

His background includes senior e-commerce roles with leading retailers such as Mothercare, Lego and Dreams, and most recently as vice-president of E-Commerce for global electronics distributor Avnet.

N Brown Retail CEO Dene Jones, who joined earlier this year, succeeding Sarah Welsh, said: “The creation of [this] role reflects our commitment to driving commercial excellence and delivering an outstanding customer experience. Arfan’s proven track record in omnichannel digital transformation and growth makes him the ideal person to lead this combined function.”

Sabir added: “Bringing [both elements] together will ensure an even sharper focus on commercial trading opportunities, while delivering a cohesive and customer-focused approach that drives growth and strengthens the group’s market position.”