Global athletic brand New Balance has bolstered its presence in Hyderabad and launched its second store in the Telangana state capital inside Inorbit Mall. The retail outlet has opened in addition to its store in the city’s Sarath City Capital Mall.

“We’re thrilled to open our doors at Inorbit Mall, one of Hyderabad’s most dynamic retail destinations,” said New Balance India’s country manager Radeshwer Davar in a press release. “The launch symbolises New Balance’s commitment to fostering active, connected communities while offering consumers a premium experience that unites innovation, performance, and style. Hyderabad’s growing enthusiasm for fitness and culture of community makes it the perfect city to continue our journey in India.”
 
The US-based brand celebrated the opening of its new store with an exclusive in-store preview event where influencers, fitness enthusiasts, and media personalities got to know the label’s latest designs and learn about its sport inspired design ethos. Designed to offer a holistic brand experience, the store aims to blend functionality with fashion.

New Balance has recently expanded its footprint in India and launched a mono-brand outlet in a Surat shopping centre at the end of last week. “Over the past year, we’ve more than doubled our retail presence, and the Hyderabad expansion reflects our dedication to that ongoing growth,” said Davar.