Global athletic brand New Balance has expanded its brick-and-mortar network in India and opened a mono-brand outlet in Gujarat at shopping centre VR Surat. The launch was marked by an in-store showcase event.

“We are thrilled to bring New Balance to Surat- a city known for its energy, ambition, and growing fitness culture,” said New Balance India’s country manager Radeshwer Davar in a press release. “This opening reinforces our commitment to expanding our footprint across India and connecting with local communities through sport and lifestyle. We welcome Surat’s vibrant community to experience New Balance at VR Surat.”
 
The store houses the label’s 1080, Rebel, 9060, and latest M1000 series, featuring its ‘Fresh Foam X’ and ‘FuelCell technologies.’ For its inaugural showcase, guests were immersed in New Balance’s latest collection and explored its fusion of performance and aesthetics.

New Balance first entered India in the early 2000s but later closed its stores, re-entering the country in 2016, Indian Retailer reported. Today, the brand counts brick-and-mortar stores in cities including Pune, Hyderabad, Mumbai, and Bengaluru.
 
Headquartered in Boston, US, New Balance reported worldwide sales of $7.8 billion in 2024. The brand describes itself as independent since 1906 and employs 10,000 associates globally.