Beiersdorf brand Nivea is turning back time in a new partnership with beloved Y2K clothing brand Juicy Couture.

Together, the two brands will honor the relaunch of Nivea’s hero product, the Essentially Enriched Body Lotion, with a limited-edition collection, available now, featuring a velour tracksuit and rhinestone-encrusted accessories. The kitschy campaign, nicknamed “Skin Like Velour,” will be brought to life with the help of social media stars Gabby Windey, Delaney Rowe and Leilani Green.

“With the relaunch of Essentially Enriched Body Lotion, we want to show how the new formula with hyaluronic acid and 72-hour moisture makes your skin feel so smooth, soft and touchable, just like the feel of velour,” Erynn Keefe, vice president of Nivea U.S., told WWD. “As Nivea is a brand with an iconic heritage, we’re creating a fun, nostalgic way to experience the product’s incredible feel through our collaboration with another iconic brand, Juicy Couture.”

The tracksuit and cylinder-shaped beauty bag mesh codes from both brands, with a blue and white colorway and a bedazzled Old English script font spelling “Skin Like Velour” on the back of the zip-up hoodie and “So Smooth” along the butt of the pants. What’s more, the full-size lotion bottle is embellished with a silver link chain and heart-shaped charm.

The partnership is a perfect match, according to Christina Martin-Pieper, executive vice president of brand and lifestyle at Authentic Brands Group, the parent company of Juicy Couture. “Juicy Couture has always championed bold style and individuality, and this partnership with Nivea brings that same energy into the beauty space. By combining Juicy’s iconic glamour with Nivea’s timeless skincare, we’re creating a moment that feels both fresh and familiar for both brands,” she told WWD in an email statement.

Juicy Couture has been a hot commodity in the North American beauty and wellness mecca recently as early 2000s nostalgia continues to sweep social media with the 20th anniversary of “Hannah Montana” and “Camp Rock 3” on the horizon. In September, the fashion line teamed up with Saint James Iced Tea to drop a new back-to-school peach flavor. Rising fashion influencer Ashtin Earle notably starred as the face of the pink-washed campaign shot by Alana O’Herlihy, skipping around the city, beverage bottle in hand.

“For this collaboration we wanted to create a campaign that spoke directly to Gen Z as they head back to school, and Ashtin and Alana brought that vision to life. Ashtin naturally connects with that audience and conveyed the vibrant energy of the partnership really well, while Alana’s creative lens incorporated the Y2K nostalgia of Juicy Couture in a fresh, modern way,” Saint James cofounder and co-chief executive officer Brad Neumann told WWD at the time of the launch.