MILAN –The Prada Group hit the 4 billion-euro-mark in the first nine months of the year, a performance that reflected 19 consecutive quarters of growth.

In the period ended Sept. 30, revenues rose 6 percent to 4.07 billion euros compared with 3.83 billion euros in first nine months last year. At constant exchange rates, sales were up 9 percent.

“The consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the validity of our strategy,” said Patrizio Bertelli, Prada Group chairman and executive director, touting the consecutive and uninterrupted growth stretch. “We continue to focus on creativity, product excellence and craftsmanship as foundations for enduring relevance and long-term development. These principles guide us as we navigate an evolving landscape with confidence, discipline and responsibility.”

By brand, Prada’s retail sales declined 1.6 percent over the nine-month period and edged down 0.8 percent in the third quarter.

Miu Miu’s retail sales climbed 41 percent across categories and geographic markets. In the third quarter, revenues were up 29 percent against comps of a 105 percent gain.

“Our performance confirms the health of our brands and further solid, diligent execution by our teams,” said Andrea Guerra, the group’s chief executive officer. “Prada accelerated versus the previous quarter; Miu Miu has maintained a sustained growth trajectory for 4 years, including in this quarter that was facing triple-digit comps. Despite a still challenging environment, we remain confident in our trajectory, focusing on products and experiences that spark emotional engagement, while further improving our speed and flexibility.”

In the nine months, the retail channel was up 6 percent to 3.64 billion euros, driven by like-for-like and full-price sales.

At constant exchange rates, the channel was up 9.3 percent and in the third quarter it reported a 7.6 growth, in line with the second quarter and against a challenging 18 percent gain in the prior-year period.

Wholesale revenues rose 3 percent to 322 million euros and royalties were up 11 percent to 101 million euros.

Group retail sales in Asia-Pacific increased 7 percent (10 percent at constant exchange rates) to 1.21 billion euros, with some improvement in trends in Mainland China over the quarter, the company said on Thursday.

Europe was up 4 percent to 1.13 billion euros, supported by both domestic and tourist spending.

The group trumpeted “good progression” in the Americas, lifted by an 11 percent growth in retail sales to 637 million euros, with a sequential acceleration in the third quarter. At constant exchange, the region posted a 15 percent increase.

Japan was up 2 percent to 474 million euros against exceptional high tourism in 2024, particularly in the first half, and the region improved in the third quarter, driven by both solid local and increased tourist demand.

The Middle East continued to grow, posting an 18 percent gain to 182 million euros.