The Paris-based luxury brand Rick Owens pledged to ban the use of animal fur in any future collections, the company confirmed on Monday.

The brand has added a statement to the “Eco-Aware” page of its website confirming the news: “Over the past decade we reduced and eventually ceased the production of fur. We will not engage in fur production in the future.” Rick Owens also removed a mink handbag from its e-commerce website.

The ban brought to an end a five-day protest campaign staged by grassroots organisation the Coalition to Abolish the Fur Trade, which launched last Wednesday and included demonstrations in London, at Carpenters Workshop Gallery where Rick Owens Furniture is hosting the exhibition “Rust Never Sleeps,” and Rick Owens retail locations in Los Angeles and New York City.

The change comes less than a week after Hearst Magazines confirmed it had implemented an animal fur ban across its editorial and advertising content last Tuesday. The Council of Fashion Designers of America announced earlier this month that it would ban fur from New York Fashion Week, while Condé Nast publicised a fur ban across its publications in October.

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Hearst Magazines Bans Fur From Its Publications

Following the publicisation of Condé Nast’s fur ban in October, the Harper’s Bazaar publisher will now prohibit the use of animal fur in its editorial and advertising content.