In Person of Interest we talk to the people catching our eye right now about their projects past and present. Next up, we chat with actor and comedian Seth Rogen, about Houseplant, the cannabis lifestyle brand he cofounded, and how the landscape and conversations around THC have changed since his early ‘Pineapple Express’ days.

Seth Rogen smokes weed “pretty much all day, every day,” and that’s how he refers to it, incidentally. “I can’t call it cannabis,” he says. “I just can’t do it. It’s not within me.” It was a natural progression for him to cofound Houseplant, a cannabis-focused lifestyle brand, with his friend and frequent collaborator Evan Goldberg.

Houseplant began in Canada in 2019, but after some US states began loosening cannabis restrictions, the duo expanded the company stateside. They sold design-focused ceramic ashtrays designed by Rogen, stash jars, rolling tray sets, as well as some less expected items like a set of sake cups and housecoats. Houseplant’s newest offering, a THC seltzer, is the company’s first-ever beverage, a reflection of the growing culture around hemp-infused drinks.

We spoke to Rogen about how his relationship with weed has changed, why drinking your THC might be the best way to consume it, and the misconceptions many people still hold about cannabis.

This interview has been edited and condensed for clarity.

Do you remember the first time you smoked weed?

I first smoked weed when I was around 13 years old on the railroad track near my high school. I’m from Vancouver, British Columbia, which is a very weed-saturated city, and especially at that time it was probably one of the more weed-friendly cities in North America. It wasn’t officially decriminalized, but it pretty much was. There were cannabis cafes and stuff like that.

How has your relationship to weed changed since those days?

There was some stigma that told me I shouldn’t, but weed always made me feel more functional. I feel like the [anti-weed] propaganda got to me. By the time I was around 18, I was like, fuck it. I was gonna smoke weed whenever I want, not think about it, and if it starts to have a deeply negative impact on my life, I will reassess the strategy. But it never did.

Has there ever been a time when you’ve made the conscious decision to cut back on your weed consumption?