Amazon, LeBonCoin, and Temu were once again the most visited sites in France in the third quarter, according to the barometer of the Fédération de la vente en ligne (Fevad), which shows Shein taking sixth place from Vinted.

Amazon remains by far the most visited site, with 38.8 million unique monthly visitors and 9.3 million daily visitors. The US platform is followed by the French site LeBonCoin and marketplace Temu, which attracts 24.6 million monthly visitors and nearly 4.5 million daily visitors.

The Chinese platform, which as recently as the first quarter drew only 16.8 million monthly visitors and 2.2 million daily visitors, is now widening the gap with Booking.com and E.Leclerc, which it had overtaken in the second quarter.

In this barometer, which shows little change from the previous one, the most notable, albeit largely symbolic, shift is between Shein and Vinted. The Chinese site offering fashion at very low prices has moved ahead of the Lithuanian platform dedicated to second-hand clothing.

Over the July–September period, Shein attracted 19.5 million monthly visitors and 5 million daily visitors. For context, in the first quarter Shein ranked only eleventh, with ‘only’ 13.5 million visitors per month and 2.9 million daily visitors.

Now the seventh most visited site, Vinted attracted 17.8 million monthly visitors and 4.9 million daily visitors over the quarter. The figures also indicate a flat audience compared with the previous quarter. The Lithuanian site is followed by Carrefour, Lidl, Cdiscount and the Chinese platform AliExpress, which holds on to 11th place with 15.3 million monthly visitors and 2.9 million daily visitors, figures that have been rising steadily since the start of the year.

Next in the ranking are Fnac, Airbnb, Leroy Merlin, and SNCF Connect. Sports equipment retailer Decathlon, meanwhile, holds on to 16th place with 12.1 million monthly visitors and 881,000 daily visitors. It is followed by the Japanese site Rakuten, with 9.6 million monthly visitors and 810,000 daily visitors.

The top 20 is completed by Darty, Intermarché, and Auchan. Veepee, which made its return to the ranking in the second quarter in 18th place with 9.1 million monthly visitors and 1.7 million daily visitors, drops out in the third quarter in favour of Darty.