Published
November 11, 2025
Shiseido announced on Monday the appointment of Alberto Noe to the role of CEO of the Americas, as the Japanese beauty giant reshuffles its leadership amid job cuts.
Noe previously served as interim Americas CEO, after being appointed to the role earlier this year. Noe replaced Ron Gee, who was stepped down from his role as CEO of Americas in April.
A beauty veteran, Noe first joined the Shiseido group in 2013 as president and CEO of Italy. In 2019, he was named chief business officer of the EMEA region, before being appointed deputy managing director EMEA in January 2023. He was named president and CEO of Shiseido EMEA in March 2024, a role he will concurrently hold alongside the Americas region, according to a press release.
Shiseido also said it has promoted Makoto Toyoda to the role of chief information technology officer; Hidefumi Araki has been named global brand and product innovation officer; and Naomi Kawanishi is the new global brand president of Clé de Peau, Shiseido’s super-luxury skincare brand.
The company also revealed some departures. Angelica Munson, chief digital officer; Tomoko Ikeda, chief brand and product innovation officer, and So George Sugitomo, chief creative officer are all leaving the Tokyo-based company, effective January 1.
Finally, the company also plans to cut some 200 domestic jobs, as part of its “Next Career Support Plan” early retirement program.
Coinciding with the appointment news, Shiseido on Monday reported an attributable net loss of 43,983 million yen (€246 million) for the first nine months of 2025, compared to a profit of 754 million yen (€4.2 million) in the same period a year earlier.
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