Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | Overcast Background: Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in age to their audience moved fast, crowd-sourced ideas and mastered algorithms. Now the...
Sephora’s Gen Alpha play just got steeper. The retailer is inducting Gen Alpha-focused clean beauty brand, Evereden, to its online assortment in the U.S. on Oct. 14, with a nationwide store rollout set to follow in February 2026. This follows the retailer’s buzzy September debut of Sincerely, Yours, a new tween skin care brand cofounded...
In some ways, the beauty device consumer is already asking for too much. They want to experience the latest and greatest cosmetic technologies — LED therapy, microcurrent, electroporation — in the privacy of their own homes. They want them to be safe enough to be foolproof and powerful enough to, perhaps, make their skin look...
The actress Drew Barrymore’s makeup line, Flower Beauty, is shuttering. Online publication Beauty Independent originally reported the news on Friday. The line, founded in 2012, was among the earliest celebrity-backed beauty brands, and was distributed at retailers including Walmart, CVS and Ulta Beauty. Much of its offering was under $15, with a focus on colourful...
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and yoga mat perfume. Sorry, it’s happening. Included in today’s issue: Balenciaga, Bureau du Parfum, DND, ESK Skincare, Glossier, Guerlain, Half Magic, Jeni Kayne, Jin Soon, Juliette Has a Gun, Justin Bieber, L’Oréal, Maybelline, Naturelab Tokyo, Neutrogena, Oak Essentials, Oneskin,...