Selfridges expands and upgrades Birmingham beauty hall
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Selfridges expands and upgrades Birmingham beauty hall

Published October 3, 2025 Selfridges has unveiled plans for a major upgrade to its Beauty Hall at its Birmingham Bullring store. At 30,000 sq ft, it becomes its largest beauty space outside of London. The expansion increases dedicated retail beauty floor space by 20%, adding 37 new counters. This brings the store’s total beauty portfolio...