Sorel is entering a new chapter. With a 62-year history, the Canadian footwear brand is best known for its durable winter utility boots. Now under new leadership, the brand is re-imagining its approach, with a…
NikeSKIMS Drop 2 debuts for the new season, expanding its performance-meets-style system with 65 silhouettes and accessories. The collection introduces new Woven Nylon layers and seasonal colourways across Shine, Matte and Airy ranges. Its holiday…
Last week, BoF Insights, The Business of Fashion’s data and advisory team, hosted a breakfast in London to bring together senior executives from across fashion, luxury and retail to discuss a pressing question: How do…
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Amid snail slime serums, pulsed-light hair removal gadgets and Korean sunscreens on TikTok, a new kind of skin-care product is making the rounds. In one video, a white-coated scientist pipettes pink liquid into vials. In…
Celebrating the provocative, theatrical essence of the New Romantics, H&M Studio Holiday 2025 brings together extravagant style and a fierce attitude. It’s a balancing act of the exuberance of the 1980s movement and the rationality…
Chasing young shoppers has long been job number one in fashion — but actually catching them has never been so hard. Part of it is just the world today, where AI is supercharging the customer…
With a record 428 weeks spent at the top of the Association of Tennis Professionals’ leaderboard, Novak Djokovic has dominated the pro tennis world for the better part of the last 15 years—and now he’s…
Algorithms, viral moments and AI platforms are rewriting the rulebook of brand building. Trends are born and fizzle out at lightning speed on TikTok, while customers are increasingly turning to AI chatbots for shopping advice…
With an international store debut in London, Copenhagen-based home textile brand Tekla, known for its minimalist chic bedding products, is looking beyond the bedroom.Its new flagship, due to open in late November on Marylebone High…