HOFF begins new era with star design chief and Alexa Chung campaign
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HOFF begins new era with star design chief and Alexa Chung campaign

Published October 9, 2025 Spanish sneaker brand HOFF had big news Thursday with the appointment of a creative chief for the first time along with a major brand relaunch and a campaign starring Alexa Chung. HOFF The eight-year-old company (founded and still run by Fran Marchena) has been seeing strong growth in recent periods and...