An image from Gap's “Better in Denim” campaign with K-pop group Katseye was the brand's most successful social media campaign.
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Gap Inc. Launches Creator Affiliate and Advocacy Program

Calling all creators. Gap Inc. has launched a “creator affiliate and advocacy” platform to elevate the profile of creators who through social media will help amplify the retailer’s brands and their campaigns, and connections to culture. The new platform marks “the next step in the company’s digital-first strategy and brand reinvigoration journey,” the San Francisco-based...