The Debrief | Can Gen Z Beauty Brands Grow Up?
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October 1, 2025October 1, 2025FASHION

The Debrief | Can Gen Z Beauty Brands Grow Up?

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Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | Overcast Background: Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in age to their audience moved fast, crowd-sourced ideas and mastered algorithms. Now the...

The Debrief | Gen Z Isn’t Buying Luxury’s Story
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September 24, 2025September 24, 2025FASHION

The Debrief | Gen Z Isn’t Buying Luxury’s Story

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Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | Overcast Background: Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled the last luxury...