How Demna Put Gucci Back in the Fashion Conversation
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How Demna Put Gucci Back in the Fashion Conversation

Two months into his role at Gucci and it appears Demna understood the assignment. After two years of tumbling sales and a stalled turnaround under previous creative director Sabato De Sarno, Demna breathed new life into the label this week with two back-to-back spectacles made for the internet age: first, a digital release of a...

Demna and Gucci: Written in the Stars
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Demna and Gucci: Written in the Stars

MILAN — “At the beginning I was, like, I will do a mini collection. We will just release it digitally. I mean, a lot of people thought it would be a show. I needed to explain that it’s not my vision yet, it’s Gucci so far, as seen by me. It’s a different thing.” Demna...