Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | Overcast Background: Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in age to their audience moved fast, crowd-sourced ideas and mastered algorithms. Now the...
Sephora’s Gen Alpha play just got steeper. The retailer is inducting Gen Alpha-focused clean beauty brand, Evereden, to its online assortment in the U.S. on Oct. 14, with a nationwide store rollout set to follow in February 2026. This follows the retailer’s buzzy September debut of Sincerely, Yours, a new tween skin care brand cofounded...
Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | Overcast Background: Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled the last luxury...