Mac Cosmetics, with an MIV of $928.5 million, ranked second. The brand has been on a winning streak with its appointments, from naming Nicola Formichetti as global creative director in May to signing ambassadors including…
When 15-year-old Carlee Jade Clements wakes up, her first thought is to record a Get Ready With Me video to share with her friends on TikTok. “I love recording everything and posting it the moment…
This suggests that humility can be a powerful communication tool for influencers who might otherwise seem “out of reach.” Why it matters Fitfluencers depend on their appearance as a kind of credential. A sculpted physique…
There’s no question — influencers love The Row. They wait in line for hours to attend its annual sample sale, excitedly unbox their new Margaux bags on TikTok and explain to their followers why its…