While Roy Lee, the founder of Cluely, argues that startups should be thinking harder about social media virality, he also admits that brand awareness alone won’t lead to sustained growth. “I can’t say if it’s…
Translated by Nicola Mira Published November 4, 2025 This year, the historic Claridge’s Hotel, in London’s upscale Mayfair district, has commissioned the design of its Christmas tree to Burberry’s creative director Daniel Lee. The festive…
LONDON – Daniel Lee will design this year’s Claridge’s Christmas tree and plans to add a sustainable twist in the shape of some 600 bows made with Burberry surplus fabric. Lee’s tree, which is 16…
Last season, Lee Mathews filled the first portion of her 25th anniversary runway show with dresses, outerwear, and sets that were predominantly white. It brought the focus to her silhouettes, which are characteristically intricate, unconstraining,…
Cluely’s Roy Lee has a message for startup founders: you should be thinking harder about how to go viral. “Generally, if you’re not in deep tech, then you need to low-key deep focus on distribution,”…
“We are not trying to bring Stan back from the dead” Throughout our talk, DeMoulin repeatedly stressed that their AI hologram wasn’t intended to serve as a replacement for the living version of Lee. "We…