How ‘Made in Mexico’ Perfumes Won Over Niche Customers
For a fragrance to be a hit in Mexico, it must meet two criteria. “In Mexico, people like to smell good. But they also like to smell a lot,” said Katerina Brunback, co-founder and director…
Tag: Niche
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and cereal milk soft serve ice cream. Heaven.Included in today’s issue: Avène, Bath & Body Works, Bioelements, Blank Beauty, Clean…